“Desperate for Information”: Sister of Missing Oakland Coffee Co-Owner Amy Hillyard Shares Emotional Update as $10K Reward Offered
Family of missing Farley’s Coffee co-owner Amy Hillyard shares a tearful video plea for information as search efforts intensify across Oakland, California, with a $10,000 reward now offered.
Emotional Plea as Search for Amy Hillyard Intensifies in Oakland
The family of missing Oakland coffee shop co-owner Amy Hillyard is urging the public to come forward with any information after her disappearance in late March, as search efforts continue across the Bay Area.
In a newly released emotional video titled “A New Message from Amy Hillyard’s Sister, Alexandra,” her sister made a heartfelt appeal, describing the ongoing uncertainty as “unbearable” and pleading for anyone with knowledge of Amy’s whereabouts to speak up.
Hillyard, 52, was last confirmed seen on March 25 around 2 p.m. in Oakland, California, according to authorities. She is considered at risk due to a medical condition.
Community-Led Search Efforts Across Oakland
The search has expanded widely across neighborhoods including Cleveland Heights, Lake Merritt, Lakeshore District, and Crocker Highlands, where residents are being asked to review home security footage from the time of her disappearance.
Authorities have also examined possible sightings near Dimond Park, and investigators previously explored whether Hillyard may have been seen at local BART stations, as part of ongoing efforts to trace her movements.
Volunteer search teams from across the country have joined local community members in canvassing areas throughout Oakland.
$10,000 Reward Offered for Information
Hillyard’s family is now offering a $10,000 reward for credible information that leads to her safe return. Officials continue to urge anyone with details to contact the Oakland Police Department Missing Persons Unit at (510) 238-3641.
Family Holds on to Hope
In the video message, her sister described Amy as a deeply loved figure in the family and community, emphasizing the emotional toll of her absence. Loved ones say they are holding onto hope as searches continue.
Hillyard is known as a co-owner of Farley’s Coffee and serves on the board of the Piedmont East Bay Children’s Choir, making her disappearance widely felt across Oakland’s community circles.